Knowledge Resource
Accenture provide vast numbers of personnel for very large corporations. At the other end of the scale a single web developer or programmer will typically have SoHo's as their clients. It is therefore no coincidence that we provide SMEs with skilled manpower.
- Knowledge services provide an invaluable go to resource for our clients in UK and Australia.
- Our team includes database administrators, email broadcast consultants, FastStats experts, SQL programmers, web developers, project and account managers.
- Whether for one-off projects or on a contracted basis we ensure the resource provided is wholly commensurate with the required task.
Case Studies
Providing effective solutions to your consumer data problems
Hilite have been operating for more than twenty years and are recognised as the UK's premier list broker in the gambling and health sectors. Testament to their quality of service is that they are appointed sole broker for more than 150 lists and have longstanding relationships with many of the data owners.
The Challenge
- All 100+ lists were held separately which made 'top-ups' across lists slow and in most cases just not possible.
- List updates would typically arrive within a short space of time with no uniformity of data content or format.
- Turnaround times for updates needed to be reduced and more new records made available sooner for orders.
- A cost effective solution was sought that would address all Hilite's needs without impacting on margins.
Our Solution
- A single database designed and built that housed all lists and provided actionable information regarding dupe rates across lists.
- Fully automated update processes developed that included screening out erroneous data, adding new records and updating existing records.
- Comprehensive reports designed to provide varying levels of detail (from topline summary right down to full audit on each list).
The Result
- 'Top-up' orders were immediately actionable which, in turn, yielded revenue previously not achieved.
- Update turnaround times were substantially reduced, by 75%, making more new data available for orders.
- Overall solution provided substantial savings when compared to previous supplier.
Providing effective solutions to your consumer data problems
Consumer Net are a claims management company, specialising in winning back unfair PPI charges from banks and financial institutions. Every month they process up to ten thousand claim applications on behalf of their customers.
The Challenge
- With hundreds of applications being received every day the amount of administrative work equated to three full-time personnel at the main UK office.
- All applications received had to be matched back to the CRM system, relevant details recorded and then information fed out to relevant parties.
- On very busy days, typically Monday's, a backlog of applications would occur meaning processing not completed until the next day.
- Aim was to submit the applications to the relevant bank or financial institution same day they were received.
Our Solution
- A high speed scanner installed at Consumer Net's offices that allowed applications received each day to be quickly scanned and images saved.
- 'Mirroring' system set-up that securely copied images from client site to our own servers that allowed required processing to be undertaken.
- Process flow of the administrative processes was discussed and agreed with the client and training of our personnel undertaken.
- 5 personnel undertook the training, one supervisor and four processors to provide sufficient cover and uninterrupted service.
The Result
- To date, all applications have been processed same day they were received
- Personnel at client site, previously engaged in the administrative activities, were allocated to other revenue producing tasks.
- Cost savings achieved equate to more than one fulltime UK member of staff.
Providing effective solutions to your consumer data problems
Cohort Global is Australia's leading online lead generation company. With their clients' continued success, Cohort has enjoyed rapid expansion and recently opened a UK office in London. Using proprietary technology, combined with good old fashioned service, Cohort has been at the forefront of digital marketing and targets to be the benchmark for lead generation, and consent marketing.
The Challenge
Cohort wanted to partner with an outsourcing company to streamline and give full support to their email broadcast process. Doing so would give them leverage in terms of focused resources on their core strengths. The hurdles were:
- Migration of the whole email broadcast campaign process and procedures to an offshore partner without disruption to current operations.
- Transition period of three weeks with confirmed operational support stability.
Our Solution
After several planning sessions in Sydney and Manila, with the Australian broadcast team, solutions below were proposed:
- Creation and collaboration with a transition team dedicated to support all areas of current campaigns.
- Creation of a Manila team to manage, support, administer and evaluate the loading and management of campaigns to their online email platform.
- Remote email campaign administration with provision for responsive design and html and front end html creative work.
The Result
- Increased campaign accuracy to 99.5% (errors reduced to just 0.50%). Employed operational solutions to prevent issues from reocurring.
- 100% on-time daily delivery of campaigns with corresponding reports and resulting audit trail for accountability.
- Personnel at Cohort freed-up to work on other revenue producing tasks.
- Support Services became an integral part of delivering new and innovative campaigns.
Providing effective solutions to your consumer data problems
FT.Com are the largest international publisher of financial on-line content, newsletters and country/market specific analysis. Through their network of financial journalists they have a reputation for having their finger on the pulse. They use their enquiry and subscription information, via an SCV, to promote vertically.
The Challenge
FT.com Faststats (FS) loads were not being completed on time, in excess of 40% failing to be available by 9 a.m. As a result their campaign strategy became a tactical entrenchment. Without reliable, up to date delivery of their core consumer data, sales opportunities were lost.
- FS available with the most recent consumer activity by 9 a.m. each working day.
- Critical data was being collected and needed to be added to the SCV and FS without missing the daily 9 a.m. publish.
- Levels of FS support were too slow or sometimes simply not able to resolve the problem.
Our Solution
Straight forward. Establish what exists and the set-up. Then apply the necessary changes. All ETL and FS work was done by remote access to FT.com host solution.
- Changes to ETL processing to present data more efficiently to FS.
- Changed FS set up making it considerably more effective.
- Dedicated help desk with relevant skill sets. Resolution target of one hour.
The Result
FT.com knew what they wanted. We knew how to deliver.
- FS available daily before 9am. Increase in revenue.
- The data added used successfully for better and timely targeting of offers.
- FT.com marketing teams more productive and as a result management more forward thinking.
- Support Services became an integral part of delivering new and innovative campaigns.
Providing effective solutions to your consumer data problems
DLG and PDV are consumer marketing data specialists and the UK's largest provider of consumer lifestyle data. They help their clients achieve optimum campaign results from the provision of leads and data with a focus on quality, recency and relevance.
The Challenge
DLG run a number of survey programs online via systems hosted on multiple remote servers that need to be managed and aligned with the business goals of lead generation. The challenge was to outsource the management of these online survey systems and server configurations while at the same time providing DLG with web development skills and resource for new web and mobile friendly projects.
- Review of current set-up which involved systems administration and web development skills matching.
- Creation of a Manila based team to support and administer current and online survey systems and servers.
- Provision for flexibility in terms of adhoc development work by highly specialised developers.
Our Solution
- Successful configuration, maintenance and development support for 6 Live ColdFusion Servers, 8 Live CF Web Applications and 2 Databases supporting all CF based surveys.
- Successful configuration, maintenance and development support for 13 Live .Net Web Applications and 3 Live SQL Databases on 4 Windows Servers.
- Scalable standby resource for any projects involving Microsoft .Net and Cold Fusion development work.